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[Achievements] Shell Employee / Panpaka Pants

Introducing our achievements in using movies to promote purchasing for the badminton series and to advocate for manners in movie theaters!

We would like to introduce the achievements in marketing for our IP "Shell Employee/Panpakapan Pants" characters. For JR East Japan, we implemented KV/video production and poster campaigns using the highly popular "Shell Employee" in salaryman culture to expand recognition of the "Dynamic Rail Pack" through in-train advertisements and within the station. Additionally, a collaboration was realized with FarEasTone Telecommunications (Taiwan) due to the popularity of the "Panpakapan Pants" anime that aired in Taiwan, which helped promote subscriber growth. We also have numerous achievements in other areas, including puzzle-solving events and collaborations with Mizuno and Aeon Cinema. For more details, please refer to the catalog. 【Shell Employee Achievements (Partial)】 ■ Puzzle-solving event: "Ocean Puzzle Operation" at three aquariums nationwide (September to October 2022) ■ JR East Japan: Expansion of recognition and promotion of purchases for the "Dynamic Rail Pack" (April 2022 to March 2024) *For more details, please download the PDF or feel free to contact us.

• Company：ディー・エル・イー
• Price：Other

• Video streaming services
• Video Production
• Ad management and operations